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Summit Off Duty Branding
As Creative Director for Summit Off Duty, I partnered closely with the CEO to redefine the company’s brand strategy and marketing efforts, driving remarkable growth. By developing compelling creative assets and campaigns tailored to the unique needs of businesses seeking off-duty police officer services, we successfully elevated the company's visibility and value proposition. This collaborative effort contributed to a 40% increase in sales, reaching $60 million within a year. Summit’s innovative approach to managing security programs for U.S. businesses—ranging from small operations to large enterprises—benefited from this enhanced brand presence, positioning the company as a trusted leader in safety and security solutions.