I believe that success in today’s competitive markets requires a digital-first approach. With twenty years of hands-on experience, I have led creative teams to drive growth and enhance enterprise value. As a dedicated student of both the art and science of marketing, I have consistently combined these disciplines to achieve powerful results, including the following:
12+ of in-house branding and creative experience developing two corporate brands into market leadership positions in highly competitive technology industries. (RollKall, Summit O -Duty, ReachLocal, MultiView)
10+ years of creative agency experience. Working with many large brands including Diet Coke, Crest, Shire (Daytrana and Fosrenol), Art Institute, Blockbuster, Galderma, Actonel, and P&G brands
Led Creative Direction and Branding that helped grow revenue from $180M to $600M and complete a $100 million IPO.
Led Adops Team focused on online B2B advertising in display, video, social, email, native, website, and mobile.
Mentored a team of 20 Designers, Art Directors, and Content Marketers. Developed new customer experience that increased customer retention by over 30%.
Built and implemented Brand Guidelines for international corporations.