ReachLocal

As Creative Director at ReachLocal, I played a pivotal role in shaping the company's brand identity and market presence, driving its evolution from a startup to a publicly traded global enterprise. Through strategic design leadership and brand development, I helped scale ReachLocal to 75 locations across 15 countries, serving 24,000 customers and generating $550M in annual revenue. A key milestone of my tenure was supporting the successful $100 million IPO on NASDAQ (RLOC) in 2010, working closely with the CEO and executive team to develop branding and communication strategies that positioned the company for public offering.

Marketing Math Tool

I collaborated with the CMO to design and develop the Marketing Math Calculator, an interactive tool that helps businesses visualize how small marketing adjustments can drive more website visits, leads, and customers—ultimately impacting revenue.

Using a funnel-based approach, the tool illustrates how potential customers move through the marketing journey, from discovery to conversion, while identifying common leaks that cause businesses to lose leads. By making strategic adjustments, users can see the potential ROI of optimizing their marketing efforts in real time.

This intuitive tool simplifies complex marketing data, making it accessible and actionable for businesses looking to maximize their lead generation and customer acquisition strategies.

ReachLocal Overview video with CEO Sharon Rowlands

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