MultiView Branding

During my time at MultiView, I spearheaded a comprehensive brand overhaul, redefining the company’s visual identity and messaging to better align with its mission and market presence. This initiative set the stage for my transition into a leadership role, where I guided a team of talented art directors in creating innovative design solutions. Together, we partnered with B2B clients across diverse industries to elevate their online presence, delivering tailored strategies and creative assets that drove engagement and business growth. My work at MultiView exemplifies my ability to merge strategic vision with collaborative execution, fostering impactful brand transformations.

An Eye for Talent: The MultiView Brand

MultiView had used an eye for its logo for 16 years. In 2015, it was time for a fresh new look. I worked with Imaginuity to develop the new branding. With the logo, we went through many eye versions that they had designed, and none of them hit the mark. I took the original logo and created this updated, clean, and balanced logo.

Display Ads

MultiView serviced B2B Companies with Programmatic advertising. Programmatic advertising uses automated technology to buy and sell digital ads. It uses machine learning and artificial intelligence (AI) to serve ads to the right audience at the right time. These are a group of ads that I designed for clients. I also ensured our team of Art Directors developed quality creative that fit the client's needs.

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